Sales Of Yoox Net-A-Porter Are Reaching 2 Billion Euros


Joint Group Yoox Net-A-Porter summed up 2016 – Company sales have grown up by 17.7%, reaching 1.87 billion euros. The group was established in 2015 through the merger of Yoox and Net-A-Porter companies.

The sales have grown by increasing the number of customers: online stores of the group were attended by 28.8 million people per year (there were 26.7 million of unique visitors in 2015). The number of orders has increased by 18.8% to 8.4 million, while average order value has dropped to 334 euros compared to 352 euros in the previous year. Half of sales are due to orders by dint of smartphones.

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The experts of Yoox Net-A-Porter say that currency exchange fluctuations remain the main risk. “Rapid creation of our group’s combined ecosystem lays the foundation for long-term development”, – says the head of Yoox Net-A-Porter Federico Marchetti.

The Yoox Net-A-Porter group has four multi-brand online stores: Net-A-Porter, Mr Porter, Yoox, The Outnet and 40 flagship online mono-brands.